Ready, Responsive, Relevant?

USNI Proceedings – The majority of the U.S. public is unaware of the Coast Guard beyond its response to national-level incidents such as hurricanes and oil spills. The service blames the lack of national awareness on its small size, but ignores the real problem: The Coast Guard does not care about its public affairs program. Rather than embracing the program as a mission enabler, the service has allowed it to become depleted from decades of neglect. The program’s lack of focus, lack of leadership, and lack of resources hinder the Coast Guard’s ability to connect with the audiences necessary to move the service forward.